ABOUT THE BENEFIT BUILDERS
Benefits Technology, Built by People
At The Benefit Builders, we believe benefits technology should make life easier, not more complicated.
We partner with insurance brokers and employers to build, connect, and support the systems behind employee benefits. From enrollment platforms and Employee Navigator to carrier connections, payroll integrations, and ongoing administration, we take on the technology so our clients can focus on their people.
With 40+ years of combined experience, our team brings deep industry knowledge, technical expertise, and a genuine commitment to helping our clients succeed.
We don't believe technology should replace the human touch. It should make more room for it.
That’s what we’re here to build.
Meet the Team
Holly Hall
Holly brings over a decade of experience in employee benefits technology and leads The Benefit Builders with a passion for simplifying complex systems and creating better experiences for brokers, employers, and HR teams. Known for her attention to detail, proactive approach, and genuine care for clients, she brings both expertise and heart to everything she builds.
Jaek Palkovich
SFTP FILE FEEDS
Jaek brings over a decade of technology experience specializing in secure data connections, integrations, and automation. With a sharp eye for data integrity and a passion for making complex systems simpler, he helps ensure TBB’s technology is secure, scalable, and built with people in mind.
Kaelina Bauer
HRIS PLATFORM BUILD EXPERIENCE
Kaelina specializes in building and optimizing HRIS platforms, combining technical expertise with a thoughtful, user-focused approach. She is passionate about creating efficient, seamless benefits experiences that make life easier for both employers and employees.
Rusty Barton
CHIEF SALES OFFICER
Rusty leads The Benefit Builders’ sales efforts, building strong relationships with brokers, employers, and industry partners. With a people-first approach and a passion for finding the right solutions, he helps connect clients with the technology and support they need to create a better benefits experience.
Ashley Blessing SHRM-CP
CARRIER CONNECTIONS/EDI
Ashley brings over 12 years of benefits administration experience and a strong understanding of carrier connections and EDI. Known for her technical expertise and approachable, supportive style, she helps clients navigate complex benefits systems with confidence and ease.
Kim Stearns
Job Title
Kim brings a wealth of hands-on benefits experience and a warm, client-focused approach to every project. Specializing in case builds, eligibility management, and implementation on platforms like Selerix and Employee Navigator, she combines attention to detail with a genuine passion for helping clients succeed.
Maysen Threadgill
Marketing & Onboarding
Maysen blends creativity, technical know-how, and a passion for client experience across marketing and onboarding at The Benefit Builders. With a background in graphic design and a keen eye for detail, she brings a fresh perspective to everything from building intentional client experiences to creating engaging marketing that brings the TBB brand to life.
Brittany Truitt
CUSTOMER & CLAIMS SUPPORT
Brittany brings over 7 years of claims support experience, combining efficiency, empathy, and a strong understanding of benefits administration. She helps ensure every client inquiry is handled with care, clarity, and the support they need.